Real Estate
Frequently Asked Questions
Why do I need professional real estate marketing photography?
There’s no second chance at a first impression, especially in real estate. 90% of home buyers are searching online, which means they can lose your listing in the sea of snapshots, or it can stand out and draw attention to itself.
Pharr Out Media presents the property in a manner that allows viewers to make an emotional connection with it. Our image optimization techniques draw in the viewer and entice them to look past other listings with snapshots. How much money are you willing to lose to mediocre MLS pictures?
How fast is the turnaround?
We guarantee images available within 24 hours of the shoot completion. This timeframe is for normal business days; Monday through Friday and doesn’t include weekends or federal holidays.
How far will you travel?
Standard pricing includes travel of up to 20 miles from our location in Lakeland, I-4 and Hwy 98. Further (actually longer) travel is always an option and can be quoted prior to booking.
How long is a real estate photography appointment?
Appointment lengths depend on the number of services scheduled for the property. Expect anywhere from 1 hour to 1.5 hours.
What if it’s raining or overcast?
If it’s just overcast and not actively raining, most clients prefer to keep their original appointment, because of the limited availability of appointments. Sometimes, an overcast sky is actually preferred. If it’s actively raining, you’re welcome to reschedule for the first available opening. Many properties photographed in the rain or on overcast days surprise many clients by the quality of the results.
How can I best prepare a property for photography?
We’ve created a simple checklist to help you prepare, but here’s a brief overview: The property should be clean, neat and free of clutter. At our own discretion, we may move or shift a few small items to improve a photo; however cleaning, moving, and staging services are beyond the scope of the appointment time and fee. Appointments have time allotted for the scheduled services. Delays due to incomplete cleaning, staging, etc. will consume that time, reducing the amount of time for actual photography. Please have all preparations completed prior to the appointment start time, because the rule is, “If it’s there, it might be in the pictures.”
Will you use the images for other purposes?
We can use any images for other purposes, including but not limited to our website, Facebook, and Instagram pages.
Will you remove power lines, street signs, etc?
Standard image optimization does not include the removal or modification of permanent elements, which some individuals consider being a misrepresentation of the property or feel could jeopardize their integrity as a real estate professional. We may, at our own discretion (and under no obligation), remove or change some temporary elements that will not materially change the property, but will eliminate distractions from the subject of the image.