Personal Branding
Pretty much as the name suggests, a personal branding session is a photo shoot that captures the people behind a brand, their brand values and some of the crafting processes. You will have plenty of images, with a good mix of portraits and lifestyle shots give you variety while you tell the unique story of your business. It is truly the best way to create a great deal of content for your business in the shortest amount of time.
Why should I have a personal branding session?
With the rise in social media use in the last few years, every company is developing their online brand. A brand is not just a logo or particular color palette. The brand reflects the spirit of the business. One of the best ways to define your business is through images which allows you to build a consistent brand persona.
Enhances your online presence
Your current clients, and potential customers like to know who is behind your brand. They want to hear the brand story and the people who make their favorite products, not deal with faceless companies.
Strengthens your brand identity
You had a passion, a vision, that you made into a reality. You work hard every day to provide your customers with great products or services. You are your company’s greatest asset.
Versatile asset
library
You’ll have a stock images showing different sides of your personality and different aspects of you at work. From these, you can choose your favorites that tell your story.
Boosts your confidence
From my experience, whenever clients see the finished photos they’re grinning from ear to ear and love to see themselves doing what they do best.
Whether you want a feature in a local magazine, your Instagram to look its best or to get an interview, having quality personal photography on hand is useful for a number of purposes.
Where to use your branding images
Website
Social Media Profile
Campaign Landing Pages
Blog Posts
Business Cards
Social Media Posts
Facebook / Twitter Headers
Video Graphics
Email Marketing
Network and Speaking Events